Billboard’s annual Latin Music Awards are coming up in Miami on April 26th. Billboard awards are determined based on year-end chart performance according to Nielsen data for sales, number of downloads and total airplay, removing the unpredictability of voting on sentiment and artist popularity. We think Rhapsody listening habits provide a great snapshot of what’s resonating with music lovers. We’ve made some predictions solely based on Rhapsody playback for a few key categories at this year’s Billboard Latin Music Awards.
Digital Song of the Year
- Don Omar & Lucenzo “Danza Kuduro” (Orfanato/Machete/Universal Music Latino)
– Pitbull “Bon Bon” (Mr. 305/Famous Artist/Sony Music Latin)
– Shakira Feat. El Cata “Rabiosa” (Sony Music Latin)
– Shakira Featuring Freshleyground “Waka Waka (This Time For Africa)” (Epic/Sony Music Latin)
The lady may be a clear choice for Artist of the Year, but it’s not Shakira’s songs “Rabiosa” or “Waka Waka” that put her there. According to Rhapsody listeners, Digital Song of the Year should go to this year’s sixteen-time nominee Don Omar for his off-the-charts popular “Danza Kuduro” recorded with fellow artist Lucenzo.
Artist of the Year
– Mana (Warner Latina)
– Prince Royce (TopStop)
– Romeo Santos (Sony Music Latin)
- Shakira (Sony Music Latin)
Incredibly popular across the Americas, Shakira is the clear favorite to win artist of the year with twice as many songs played on Rhapsody every day than Mana or Romeo Santos, who are neck-and-neck in second place.
Album of the Year
- Cristian Castro “Viva El Principe” (Universal Music Latino/UMLE)
– Mana “Drama y Luz” (Warner Latina)
- Prince Royce “Prince Royce” (Top Stop/Atlantic/AG)
– Romeo Santos “Formula: Vol. 1” (Sony Music Latin)
An absolute dead heat for Album of the Year leaves no clear winner designated by Rhapsody listeners. The nominated albums from Cristian Castro, Prince Royce and Romeo Santos’s albums are all stistically equal in number of plays in the weeks leading up to the awards. To note, Prince Royce could be experiencing renewed interested in his nominated debut album resulting from the April 10, 2012 release of his sophomore effort, Phase II.
Song of the Year
– Don Omar & Lucenzo “Danza Kuduro” (Orfanato/Machete/Universal Music Latino)
– Don Omar “Taboo” (Orfanato/Machete/Universal Music Latino)
- Pitbull featuring Ne-Yo, Afrojack & Nayer “Give Me Everything” (Mr. 305/Pologrounds/J/RCA)
- Prince Royce “Corazon Sin Cara” (TopStop)
Though Don Omar has earn two of the four nominations in the Song of the Year category, Pitbull’s collaboration with Ne-Yo, Afrojack and Nayer “Give Me Everything” is by far the most popular song in the bunch streaming three times more often than Danza Kuduro and six times more often than either “Corazon Sin Cara” or “Taboo.”
Rhapsody users hand the Crossover Artist of the Year to woman with Dominican roots. Rhianna’s song catalog is taken for a spin often almost 100,000 times a day, well more than twice as often as pop queen Katy Perry or the fun lovin’ duo LMFAO.