The Rhapsody Blog

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SXSW 2012

You’ve heard about the music. The parties. Sean Parker, Bruce Springsteen and Al Gore. The adventures of Rhapsody’s editorial team. Meanwhile, everyone heard a lot about Rhapsody:  from Billboard, to the LA Times, to Pitchfork and all over the Internet. Before the first note was sung at the festival, Pitchfork recommended Rhapsody’s day party (featuring Washed[...]

Billboard Announces New Streaming Chart

Billboard, Nielsen and NARM’s digitalmusic.org announced at SXSW today the launch of the first-ever subscription services “On-Demand Songs” chart, and that this data will also be included in the Billboard Hot 100, the preeminent singles chart in the United States. On-demand streaming data is now factored into the chart’s ranking, enhancing[...]

How to break through the SXSW Brand Noise: Acura TSX Wagon Campaign Gets Extra Mileage with Rhapsody’s Field Trip! Campaign

A rock ‘n roll road trip to Austin drives engagement through sponsored editorial SEATTLE—March 7, 2012—Rhapsody and Acura teamed up to put the number-one premium subscription music service’s South by Southwest editorial coverage (http://www.rhapsody.com/blog/acura) into overdrive.  The innovative video campaign, “From Silver Lake to Austin” centered around a rock ‘n[...]