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Performers at Rhapsody’s Party During SXSW Get Massive Lift in Streams

SXSW may not bring bands love on Twitter, but according to data from Rhapsody, the bands performing at the Rhapsody Rocks day party saw as much as 500 percent growth in streams after the event. The average number of plays of Washed Out, Zola Jesus, Caveman, Tanlines and Gauntlet Hair on Rhapsody increased 152 percent from the week before they[...]

SXSW 2012

You’ve heard about the music. The parties. Sean Parker, Bruce Springsteen and Al Gore. The adventures of Rhapsody’s editorial team. Meanwhile, everyone heard a lot about Rhapsody:  from Billboard, to the LA Times, to Pitchfork and all over the Internet. Before the first note was sung at the festival, Pitchfork recommended Rhapsody’s day party (featuring Washed Out, Zola Jesus, Caveman, Tanlines and Gauntlet Hair) as one[...]

Billboard Announces New Streaming Chart

Billboard, Nielsen and NARM’s digitalmusic.org announced at SXSW today the launch of the first-ever subscription services “On-Demand Songs” chart, and that this data will also be included in the Billboard Hot 100, the preeminent singles chart in the United States. On-demand streaming data is now factored into the chart’s ranking, enhancing a formula that includes digital download track sales and physical[...]

How to break through the SXSW Brand Noise: Acura TSX Wagon Campaign Gets Extra Mileage with Rhapsody’s Field Trip! Campaign

A rock ‘n roll road trip to Austin drives engagement through sponsored editorial SEATTLE—March 7, 2012—Rhapsody and Acura teamed up to put the number-one premium subscription music service’s South by Southwest editorial coverage (http://www.rhapsody.com/blog/acura) into overdrive.  The innovative video campaign, “From Silver Lake to Austin” centered around a rock ‘n roll road trip and delivered millions of ad impressions, with[...]